Run in sequence. Stop at the first one that routes.
“Who are the biggest operators in the field you're working in, and why haven't they solved this?”
| Cannot name them | Terrain scan. Nothing else is diagnosable yet. |
| Names them, cannot say why they underperform | Terrain scan. Naming is not reading. |
| Names them and can say why | Continue to Q2 |
“There are none” is never an opportunity. It is insufficient research. Ask about the domain where they are stuck, not the one they are fluent in. A fluent answer to the wrong Q1 is the easiest way to misroute someone.
“Why haven't you just joined one of those organizations?”
| Realizes there is no real reason | Serve Contribute to an existing effort. A successful outcome, not a lost sale. |
| Has a real reason | That reason is the founding thesis. Continue to Q3. |
Skip for anyone not proposing to found something: consultants, operators, career movers.
“Name the specific decision you can't make with what you already know.”
| Cannot name one, or names something decidable today with a caveat | Not an information gap. Go to Q4. |
| Names a concrete, genuinely unmakeable decision, first time | Real gap. Route by type below. |
| Names the same gap they named last time | Gate A gap that never closes is not a gap. |
Never ask “would more information help?” Almost nobody says no. Information-seeking is the most comfortable form of avoidance in this field: it feels like progress, produces artifacts, and defers the action indefinitely.
| What is missing | Route |
|---|---|
| What am I even pursuing | Thing |
| Where value moves, what roles exist, where I would stand | Terrain |
| Who I am being, what must I believe, what will resist me | Footing |
| The order of operations | Build |
“What's the next action, and is anything actually blocking it?”
| Available, unblocked, not taken | Gate Belief. |
| Blocked by something obtainable inside the window | Gate They could get it and are not. |
| Blocked by something not obtainable inside the window | Partner Real capability gap. |
| Being taken, no result yet | Stay Volume or time. Push through. |
The availability rule. Not doing something blocked is weak evidence. Not doing something free, open, and requiring nobody’s permission is strong evidence. Every school lets you serve.
The window rule. Belief drives capability acquisition, not capability availability. Time, licensure, capital gated by someone else, a four-year curve against a six-month window: those are real. Everything else is usually belief.
| Impact | Can name specifics they have ruled out, and the ruled-out list is growing. Can name a role in a value chain, not just a field. |
| Pivot | Still describing the interest in adjectives after three weeks. The “thing” changes between conversations. Cannot name one thing ruled out. |
| Cadence | Weekly. Short phase, fast drift. |
| Impact | Can name incumbents and why they underperform. Can sketch the value chain. Can name three or more roles besides the obvious one. |
| Pivot | Research volume rising while position naming stays flat. Describes the chain but not where they would stand. This is the Trap 1 signature. |
| Cadence | Weekly while active, then on material change only. |
| Impact | Answers “who am I being” in present tense, without aspiration. Can name what will resist them. Has a rehearsed response, written not intended. |
| Pivot | Answers “who am I being” with a future-tense aspiration. Success language entirely external. |
| Cadence | On transition, never on a calendar. Ceiling 90 days. Revisited too often, Footing becomes rumination. |
| Impact | Deliverables shipping. Referrals appearing without spend, meaning Step 7 is working. Review producing actual changes. |
| Pivot | Refining price and process repeatedly with no change in result. Success measured entirely by external proxies and nothing internal. Same review outcome three cycles running. |
| Cadence | Quarterly if highly engaged, twice yearly in the middle, annually as the floor. |
The annual review is an anti-abandonment device. Silent drift is the normal end state for a build, and it is silent because nothing is scheduled to notice. A standing review makes abandonment a decision made at a date.
Build’s review can only refine downward: strategy, deliverables, process, price. Nothing inside the loop can conclude the idea is wrong, which is the sunk-cost trap. Add one question to every review.
“Has anything in the terrain, or in who I am being, changed enough that the idea itself no longer holds?”
| No | Refine inside Build |
| Terrain moved | Terrain positioning depth |
| I have changed | Footing light revisit |
| Neither, still not working, and I can name where I would stand | Gate |
Without an upward exit, a cycle is a trap with a calendar.
For a bounded, learnable gap achievable inside the window, assign it with a short return date and let the box be the test.
| Closes it | It was information. Continue. |
| Does not close it, with a deadline live | It was never information. Gate |
Costs two weeks instead of a quarter, and resolves the case empirically instead of by guess.
Diagnose Thing with Ikigai. Treat it with elimination. People hold clearer views about what they hate. Using the four circles as the exercise is the common failure and produces someone staring at a diagram they cannot fill in.
Two elements are enough for motion. Four are needed for durability. Community and task alone can produce results; nobody has to wait until all four are solid to act.
| Routed via | Result | |
|---|---|---|
| Marcus | Q4: school visit, unblocked, not taken | Gate |
| Dana | Q3 names something decidable today → Q4 pitch costs an email, not taken | Gate |
| Ray | Q3: “fiscal sponsor or own 501(c)(3)”, concrete and genuinely unmakeable | Terrain time-boxed |
Dana is the proof. Her self-report says Terrain. Q3 and Q4 both override it and land on the gate. That is this sheet doing the job it exists for.
Impart · The Router · v1.0, generated 2026-08-17. Source: impart-skills/impart-router/references/cheatsheet.md.
Full extraction in Impart-Router-Interview.md, architecture in Impart-Framework-Router.md,
claim limits in Impart-Evidence-Base.md. None of the three ships in the download; this sheet is a snapshot of them.